APLIKASI STRATEGI SAMUDERA BIRU (BLUE OCEAN STRATEGY) UNTUK PENGEMBANGAN UKM DI KABUPATEN SLEMAN D.I YOGYAKARTA

Erni Ummi Hasanah, Danang Sunyoto, Rini Raharti

Sari


SME are the potential sectors that need to be developed. Object in this research is the number of SMEs in Sleman. The results of this study show that the leading sectors in the district of Sleman by LQ the secondary and tertiary sectors of the economy. Identification of the main problems faced by SMEs in Sleman district, among others: the high cost of production, the product is easy to imitate, and have many competitors. Finally, development strategy for SMEs in Sleman district is to aplicate Blue Ocean Strategy with  harmonization of  innovations and low cost production

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Fakultas Ekonomi Universitas Janabadra