PENGARUH ECOLABELLING TERHADAP KEPUTUSAN PEMBELIAN MELALUI IMAGE PRODUK DI WILAYAH KULON PROGO DAERAH ISTIMEWA YOGYAKARTA (Studi Produk Kertas Sinar Dunia

Sari

The study was to examine the indirect impact between ecolabelling and purchasing decision using product image as intervening variable. By the use of random sampling method in collecting data,the respondents of this study consisted of photocopier entrepreneurs and students as consumers located in Kulon Progo of Yogyakarta Special Region. Data were gathered using questionaire from five sub-districts in the Kulon Progo region, namely Pengasih, Wates, Sentolo, Panjatan and Temon.