PENGARUH HARGA, KUALITAS PELAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PERUSAHAAN PT. GOJEK INDONESIA
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The purpose of this study to determine the influence of the price, service quality, and price on the
Purchase Decision at the company PT. Gojek Indonesia. The sampling technique of this research using
convenience sampling. The number of sample is 100 respondents.The data is analized by the multiple
regression linear. The research model is supported with determinant coefficient, F test and t test. The
results show that the price, service quality, and promotion influence on the purchasing decisions at PT
Gojek Indonesia Company. Futhermore, the research hypothesis are statistically supported.
Purchase Decision at the company PT. Gojek Indonesia. The sampling technique of this research using
convenience sampling. The number of sample is 100 respondents.The data is analized by the multiple
regression linear. The research model is supported with determinant coefficient, F test and t test. The
results show that the price, service quality, and promotion influence on the purchasing decisions at PT
Gojek Indonesia Company. Futhermore, the research hypothesis are statistically supported.
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Fakultas Ekonomi dan Bisnis Universitas Janabadra