ANALISIS KEPUASAN DALAM PENGGUNAAN APLIKASI ONLINE KLINIK KECANTIKAN

Sari

The purpose of this research is to examine the forming consumer satisfaction of the consumer-influenced conscience by using offline perspectives are the product quality, brand awareness, and online perspectives that is the effectiveness of information content and functionality of applications as variables of forms. Previous
studies in forming satisfaction only use one perspective. Data retrieval users were distributed to students online applications of beauty clinic. The sampling technique used was purposive sampling with a total of 200
respondents. Hypothesis testing was done using the analysis. The results of this research indicate that trust has a significant effect on satisfaction, product quality has a significant effect on trust, brand awareness has a
significant effect on trust, effectiveness of information content has a significant effect on trust, and application functionality has a significant effect on trust. This result gives a high meaning of high satisfaction caused by consumer trust were influenced by product quality, brand awareness, effectiveness of information content, and application functionality.