PENGARUH KONTROL DIRI, STABILITAS EMOSI, EKSTROVERT, DAN KETELITIAN TERHADAP KEPUTUSAN PEMBELIAN TIBA-TIBA PADA MASYARAKAT DAERAH ISTIMEWA YOGYAKARTA

Sari

This study discusses Self Control, Emotional Stability, Extroverts, and Accuracy, towards Sudden Purchasing Decisions in the Special Region of Yogyakarta Society. The sample in this study 120 respondents using probability sampling techniques. Methods of data analysis using multiple linear regression tests. The study found a negative influence, self control, accuracy and extrovert positive influence on sudden purchasing decisions in the people of Yogyakarta Special Region.