RANCANG BANGUN WEBSITE UNIVERSITAS JANABADRA DENGAN TEKNIK SEO (SEARCH ENGINE OPTIMITAZION) UNTUK MENINGKATKAN PENGUNJUNG WEB

Fatsyahrina Fitriastuti

Sari


ABSTRACT

Internet technology became one of the maintools for people to find information. On today, internet technologys getting cheaper and easily accessible with a variety of existing communication equipment. Hence, internet technology can be used as a tool to market a product. In this research, conducted design a website to promote Janabadra University. In designing the website is also combined with the technique of SEO (Search Engine Optimization) is to optimize the website to be displayed on the main page on these archengines. SEO techniques can be grouped into two: internal factors and external factor. Internal factors relating to the content of websites that should always be renewed and is informative and related to the keyword that's embedded in the source code. External factors related to link popularity  and registration url on various social net working sites or ads on the internet. Website built with the programming language PHP with Code Igniter framework, MySQL as the database server, Apache server as a web server with the help of Macromedia Dreamweaver and designed with Linux Ubuntu 11.10 operating system.

Key words : internet, SEO, optimization, framework, Code Igniter


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